As true in direct marketing as it is in science

“No amount of experimentation can ever prove me right; a single experiment can prove me wrong.”
~ Albert Einstein

And so it begins...

"If I have seen further than others, it is by standing upon the shoulders of giants" ~ Sir Isaac Newton

And there we have it. Throughout my career, I have seen many significant changes in marketing practice and execution. In some cases, I often felt like I was in the pioneering wave. While this may have been true to some degree, I also realized early on that the leading edge I was experiencing was built on the accomplishments and work product of those before me. What I was involved with would have had no basis without what came before. Even seismic changes are based on being the counterpoint to something previously thought to be the standard.